Work · Case study 14 of 18 · day(T)pass
Product Design
day(T)pass
Dating built around events rather than profiles
SectorSocial and dating
RoleProduct Design
StackiOS, Android, Events, Invitations, Messaging
The challenge
Conventional dating asks two strangers to invent a plan after they have run out of things to say. Events and dating had to share one app without either feeling bolted on.
What we built
- Home feed is events, not faces, with date, venue, attendees and price on every card.
- Short, specific, low risk invitations tied to a named event.
- Profiles with a common interests block and inclusive dating preferences.
Outcome
Event led matchingCalendar and chatInclusive by default
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