Work · Case study 10 of 18 · Vyrral
Vyrral overview
Product Design

Vyrral

Short form video with a creator token economy

SectorSocial video, creator economy
RoleProduct Design
StackiOS, Android, In-app camera, Token wallet, AI generated content

The challenge

Creators produce the value and platforms capture it. A reward model has to make the economics visible without cluttering a full screen feed.

What we built

  • Full bleed feed with the tokens earned shown under the creator handle.
  • Spark, Loop and V+ reactions, each with a distinct identity so viewers know which ones cost something.
  • Built in camera with templates, effects, duet and remix, plus AI generated content.
  • Wallet history that ties each token back to the likes that produced it.

Outcome

4 feeds plus liveCreator walletAI content tools
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